Marketing Efforts Benefit From Using Competent Photography

This may be a "news flash" for some, for people who try to cut corners at everything. This may be a "news flash" for some, for people who try to cut corners at everything. Many people know by now that using a photo is useful, even critical, but what impression are you forming with that photo, are you making the most of the opportunity?

– Posts that include images produce 650 percent higher engagement than text-only posts.
– People form a first impression in a mere 50 milliseconds.
Source: https://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html

If the people you are trying to reach are forming their impression within 50 milliseconds, when you need photography for your marketing efforts or online activity (social media posts, ads or Web site), use the highest quality photographs. If you're not a photographer, work with a professional who can help you capture and present your subject in the most favorable light! This is particularly true now that so many people carry a decent camera in their smart phones. Bland or over-processed photos, or glaring errors such as unlevel horizons, only waste your time and marketing budget. Many organizations try to use low cost photos these days or even get them for free, but how much does "free" actually cost?

And you may want several photos, given this research:

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study
http://www.convinceandconvert.com/social-media-tools/multiple-photo-posts-increased-clicks-1290-facebook-case-study/

Here's an example where one of my clients scored big, using the best photography they could find:

Mono County Tourism Scores Magazine Cover at 2015 Cannes Film Festival!
https://activesole.blogspot.com/2017/06/mono-county-tourism-cannes-film-festival.html

So don't settle for simply "filling the space" where a photograph is needed. Understand the value of better photography, and work with a professional photographer to get it done right!

This post in expanded form on my blog: http://www.jeffsullivanphotography.com/blog/2017/06/12/marketing-efforts-benefit-from-using-competent-photography/

http://www.JeffSullivanPhotography.com
#marketing #advertising #tourism #travel #photography

Marketing Efforts Benefit From Using Competent Photography
This may be a “news flash” for some, for people who try to cut corners at everything. This may be a “news flash” for some, for people who try to cut corners at everything. Many people know by now that using a photo is useful, even critical, but what impression are you forming with that photo, are you making the most of the opportunity?

– Posts that include images produce 650 percent

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