Eastern Sierra Fall Colors Peaking Now in Mono County

Eastern Sierra landscape photography

Mono County fall colors are peaking now!

If you’ve been waiting to head to the Eastern Sierra for fall colors, wait no longer!  These photos were all taken yesterday afternoon.  The spectacular color could last through the weekend, but maybe not: the forecast warns that Thursday could bring stormy weather that might knock a few leaves down before the weekend.

West Walker River in October

West Walker River October 15

Topaz Lake Cottonwood Trees

Topaz Lake October 15

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5 incredible stargazing spots in California’s Eastern Sierra

stargazing locations

Night photography locations in California’s Eastern Sierra

Thanks to the San Jose Mercury News for using several of my photos to illustrate their article on viewing the night sky in the Eastern Sierra!

Here’s another location covered in the story.

For the rest, read the article at the San Jose Mercury News:

5 incredible stargazing spots in California’s Eastern Sierra
http://www.mercurynews.com/2017/08/03/5-incredible-stargazing-spots/
by Jackie Burrell

#astrophotography #astronomy #nightphotography #easternsierra

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Massive DC-10 Fighting the Slinkard Fire Above My House

This was two evenings ago. Since then the active fire line had moved north and west.

#SlinkardFire #wildfire #news

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The Slinkard Fire advances towards US-395 at Topaz Lake on the CA/NV border

The Slinkard Fire advances towards US-395 at Topaz Lake on the CA/NV border. #SlinkardFire #video

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How Will the Sun's Corona Look at Totality?

Via +Sky & Telescope Magazine:
http://www.skyandtelescope.com/astronomy-news/sun-corona-during-totality/

How Will the Sun’s Corona Look at Totality? – Sky & Telescope
The total solar eclipse is less than three weeks away, but researchers already have an idea of how the Sun’s corona will look when it comes into view.

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Solar Eclipse Road Trip, Here We Come!

Solar eclipse photography

Solar eclipse October 2014

I can’t wait to get on the road to shoot the Great American Eclipse!

The path of the moon’s shadow, where the total eclipse will be visible, goes right across the United States.  If you’re not directly in that path a partial eclipse will be visible if you have proper viewing glasses that block the most harmful wavelengths of light.  But people who have experienced totality say there’s nothing quite like it, and you should get to the path if you can.

So where should you go?  Bear in mind that totality lasts 2-3 minutes, so if you have multiple routes to take, weather can be a consideration.  The site GreatAmericanEclipse has suggested ten of the better spots across the country.  They also have state by state maps showing the path of the eclipse across the country, with lines to show the approximate duration of totality depending upon where in that path you are.

Sky and Telescope Magazine suggests a similar Top 10 Places to View the Solar Eclipse.  Another map by Xavier Jubier has superimposed the path of the earth’s shadow on an interactive Google map in case you want to find a place a little less promoted.

Crowds are expected to be record-breaking along the path of the solar eclipse coming up August 21.  Many areas are trying to implement temporary traffic control plans in the narrow path of the moon’s shadow.  I hear that even porta-potty rentals are in short supply as communities try to cope with the crowds.  Fortunately I’ll be bringing my own facilities with me!

You may thank that Jackson, Wyoming sounds like an attractive place to catch the eclipse, but the sun will be south, not west towards the Tetons when the eclipse peaks.  The Jackson Hole Astronomy Club did extensive research with local meteorologists on data from the 2005 – 2015 and determined that just about anywhere else within a 3 mile driving radius had better odds of clear weather.  I’ll be staying near there, but eclipse day is expected to be the busiest day ever for the area, so traffic jams and parking issues could seriously affect viewing plans, and I have plans to exit the area if the crowds look too daunting or the weather forecast turns bad.

If that all sounds like too much risk or hassle to be worth the trip, no problem, there’s a tool that can help you determine how much of an eclipse will be visible wherever you are on that day.

Thank you +Capital Ford for getting the +Ford Motor Company-remanufactured engine into my Ford F-350 truck ASAP so we can stake our claim to a great shooting location!  As of August 4 it’s not going to be back in time to leave this weekend, but they assure me that it’ll be done by Monday or Tuesday.  Fingers crossed!
I’ll make a separate post on viewing and photography, including some of the products I’ve bought for the trip.

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Tioga Pass Is Open!

Photos: http://www.jeffsullivanphotography.com/blog/2017/06/28/tioga-pass-in-yosemite-to-open-thursday-june-29/

 

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Moon, Jupiter and Venus Conjunction at Mono Lake

One of my photos from this moon and planet rise event has been published as the lead photo in an article in the August 2017 +SkyandTelescope Magazine by Don Olson, page 68. A description of Don's work to decipher a poem by Lord Byron appears on the Texas State University Web site, along with a copy of the photo:
'Celestial Sleuth' identifies Lord Byron's stellar inspiration http://www.txstate.edu/news/news_releases/news_archive/2017/June-2017/Olson062617.html

Here's their description of the photo:
"On August 23, 2014, astrophotographer +Jeff Sullivan observed the Moon with Jupiter nearby in a morning twilight sky. Glitter paths below three celestial bodies reflect in the waters of California’s +Mono Lake in this morning twilight scene captured by astrophotographer Jeff Sullivan. Venus, at lower left, has just risen above the distant hills. Jupiter, with its Galilean satellites visible, stands higher in the sky, just below the stars of the Beehive Cluster, M44. The faint glow of Earthshine appears on the “dark” part of the waning crescent Moon. Automobile headlights illuminate the tufa rocks on the shore of +Mono Lake in the foreground."

Astrophotographers and astronomers may recognize Don's name as the professor who publishes yearly predictions of lunar rainbow "moonbow" dates and times for Upper and Lower Yosemite Falls in Yosemite National Park.

For more photos from the event and a description of my planning process involving +SkyandTelescope, +Universe Today, +EarthSky, and +The Photographer's Ephemeris see my original blog post covering the event:
http://www.jeffsullivanphotography.com/blog/2014/08/23/planet-and-moon-conjunction-at-sunrise/

I can't wait to see the magazine!

#astronomy #astrophotography #ShotOniPhone #iphoneography

 

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Tioga Pass in Yosemite Opens Thursday, June 29

Yosemite's Tioga Pass Road opens June 29

Milky Way from Tioga Pass Road 10:32 pm June 21, 2017.

Yosemite News Release
June 27, 2017 4:00 pm
For Immediate Release

Tioga Road in Yosemite National Park Open to All Vehicular Traffic Thursday, June 29, 2017

Tioga Road will open for Bicycle and Pedestrian Use on Wednesday, June 28, 2017

The Tioga Road in Yosemite National Park (Highway 120 through the park) will open for the season to all vehicular traffic beginning at 8:00 am on Thursday, June 29, 2017. There will be limited visitor services available from the Tioga Pass Entrance Station to Crane Flat. Tioga Road will open for bicycle and pedestrian users at 8:00 am Wednesday, June 28, 2017.

All visitors on the road are encouraged to use caution as there may be dirt, debris, and water flowing over sections of the road. Visitors are encouraged to keep an eye out for maintenance vehicles working on the roadway.

Tioga Pass is Open! by Jeff Sullivan

Tioga Pass June 2017

There will be minimal services available along the Tioga Road for several weeks. There will be no drinking water. Visitors should use the vault and portable toilets located along the roadway to help protect water quality in the Tuolumne River watershed. Food service and lodging are not available along the Tioga Road. There is no mobile phone service at this time and 911 emergency calls will not be operational. There are no gasoline services available along Tioga Road. Visitors can purchase gasoline in Lee Vining and at Crane Flat.

For maps and visitor information, visit the Tuolumne Meadows Wilderness Center, open from 8:30 am to 4:30 pm, the Big Oak Flat Information Station, the Yosemite Valley Visitor Center, and the Mono Basin Scenic Area Visitor Center in Lee Vining.

Tamarack Flat Campground is the only campground that is currently open along Tioga Road. This campground is first-come, first served and fills early in the day.

Evening Reflection on Tioga Pass, June 2017Anyone planning to hike or backpack near Tuolumne Meadows and in all high elevation areas of Yosemite should be prepared for winter hiking and camping conditions. Trails are still impacted by snow and ice. River crossings are high and swift moving. There are several high water areas currently impacting the Pacific Crest Trail (PCT) and the John Muir Trail (JMT) in Yosemite National Park. Trail conditions may vary at any time.

When driving in the park, motorists are urged to drive slowly as bears and other animals are active and may be present on the roadway.

For updated 24-hour road and weather conditions for Yosemite National Park, please call 209-372-0200 and press 1.

https://activesole.blogspot.com/2017/06/tioga-road-in-yosemite-national-park-to.html

Snow Melting on Tioga Pass

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Marketing Benefits From Using Competent Photography

Many people know by now that using a photo is useful, even critical to include in social media posts, but what impression are you forming with that photo, are you making the most of the opportunity?  Here’s what research says about photos in your marketing efforts online:

– Posts that include images produce 650 percent higher engagement than text-only posts.
– People form a first impression in a mere 50 milliseconds.
Source: https://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html

If the people you are trying to reach are forming their impression within 50 milliseconds, when you need photography for your marketing efforts or online activity (social media posts, ads or Web site), work with a photographer who can help you capture and present your subject in the most favorable light! This is particularly true now that so many people carry a decent camera in their smart phones. Bland or over-processed photos, or glaring errors such as unlevel horizons, only waste your time and marketing budget. Many organizations try to use low cost photos these days or even get them for free, but how much does “free” actually cost?

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study
http://www.convinceandconvert.com/social-media-tools/multiple-photo-posts-increased-clicks-1290-facebook-case-study/

When the Mono County Economic Development, Tourism, and Film Commission wanted to put its best foot forward with a publisher designing a magazine for global film location scouts, they turned to Eastern Sierra photographer Jeff Sullivan.  A landscape photographer and travel guidebook author living at Topaz Lake, Jeff has led dozens of photography workshops for night photography at the local ghost town of Bodie, as well as landscape photography workshops in the broader Eastern Sierra region of California, especially in the Mono Lake to Tioga Pass to Mammoth Lakes area of Mono County.

The publisher, Boutique Editions, liked forwarded samples of Jeff’s work so much, they selected the Bodie image above for the cover of Location International 2015!  The magazine is launched each year at the Festival de Cannes in May.  The publicity enjoyed by Mono County continued from there:

“The magazine is distributed to 15,000 movie professionals worldwide, and is also available at Locations Trade Show in LA; Cannes Lions International Festival of Creativity; Berlinale; MIPTV and MIPCOM; Sundance Film Festival, Utah and at AFM in Los Angeles.” 

It's Here!Producing stunning photos of locations is nothing new to Jeff.  He wrote a 320-page guidebook to the best photography locations in California from Mono County and Yosemite to San Diego: “Photographing California Vol. 2 – South“.  Locations, and great photos of them, are exactly what he focuses on.  Using the proceeds from the sale of this book to fund the creation of in-depth regional guides, he’s on a mission to help you discover “the best of the West”!

The popularity of photo sharing and social media sites in recent years had given him excellent opportunities to showcase his work.  Participating on Flickr since 2006, he is one of the most-followed photographers on this site popular with serious photographers, with over 45,000 contacts and an average of about 10,000 views per day.

Posting his images on the new Google+ social media site in 2011 as he worked on his guidebook earned him a Top 100 ranking on the site in the site’s first two years, amassing nearly 2 million contacts.  At least one of the common beliefs about social media post success id true: competent photos really do give social media posts a huge boost!  This helped Jeff succeed with his photography workshop business, since a post’s reception on Google+ has been determined by Internet marketing consultants to be the #1 factor in helping a site achieving favorable placement in Google searches.*

* It’s puzzling that many organizations invest in maintaining social media activity, but don’t pay more attention to the quality of the photography in their posts!  That’s like entering an auto race at Laguna Seca Racetrack in a Honda Accord.  Unless you drive a track-ready Porsche, your family car has no business running with race cars.  Similarly, investing in online marketing activity but using consumer-quality photography will cause your investment in marketing on the Internet to under-perform against the competition as well.  If you’re going to compete with the best in the world at anything, including getting your social media posts noticed with the lowest possible investment of time, put your best foot forward and don’t skimp on high quality, eye-catching images! 

Mono County and Boutique Editions weren’t the only organizations noticing Jeff’s work in 2015.  A travel company in the U.K. noticed his work and named him a “Top 100 Travel Photographer in the World 2015“.   Upon his book release in late 2015 he took a celebration lap of the Western U.S. and Canada, and one of his photos from Yellowstone National Park won an Outdoor Photographer MagazineiPhone and Instagram” contest.

To see Jeff’s work from 2015, both new images and reworked images from past years, see his blog: “Top 10 Favorite Travel and Landscape Images From 2015“.

Snowy Fall Aspen
Late Fall Colors on Conway Summit
Shaft of Water and Light
Sunset Rainbow at Topaz Lake
Rainbow over Standard Mill
Rainbow Over Bodie’s Standard Mill

Don’t settle for simply “filling the space” where a photograph is needed. Understand the value of better photography, and work with a professional photographer to get it done right!

www.JeffSullivanPhotography.com
#marketing #advertising #tourism #travel #photography

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