About Jeff Sullivan

Jeff Sullivan leads landscape photography workshops in national parks and public lands throughout California and the American West.

Marketing Benefits From Using Competent Photography

Many people know by now that using a photo is useful, even critical to include in social media posts, but what impression are you forming with that photo, are you making the most of the opportunity?  Here’s what research says about photos in your marketing efforts online:

– Posts that include images produce 650 percent higher engagement than text-only posts.
– People form a first impression in a mere 50 milliseconds.
Source: https://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html

If the people you are trying to reach are forming their impression within 50 milliseconds, when you need photography for your marketing efforts or online activity (social media posts, ads or Web site), work with a photographer who can help you capture and present your subject in the most favorable light! This is particularly true now that so many people carry a decent camera in their smart phones. Bland or over-processed photos, or glaring errors such as unlevel horizons, only waste your time and marketing budget. Many organizations try to use low cost photos these days or even get them for free, but how much does “free” actually cost?

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study
http://www.convinceandconvert.com/social-media-tools/multiple-photo-posts-increased-clicks-1290-facebook-case-study/

When the Mono County Economic Development, Tourism, and Film Commission wanted to put its best foot forward with a publisher designing a magazine for global film location scouts, they turned to Eastern Sierra photographer Jeff Sullivan.  A landscape photographer and travel guidebook author living at Topaz Lake, Jeff has led dozens of photography workshops for night photography at the local ghost town of Bodie, as well as landscape photography workshops in the broader Eastern Sierra region of California, especially in the Mono Lake to Tioga Pass to Mammoth Lakes area of Mono County.

The publisher, Boutique Editions, liked forwarded samples of Jeff’s work so much, they selected the Bodie image above for the cover of Location International 2015!  The magazine is launched each year at the Festival de Cannes in May.  The publicity enjoyed by Mono County continued from there:

“The magazine is distributed to 15,000 movie professionals worldwide, and is also available at Locations Trade Show in LA; Cannes Lions International Festival of Creativity; Berlinale; MIPTV and MIPCOM; Sundance Film Festival, Utah and at AFM in Los Angeles.” 

It's Here!Producing stunning photos of locations is nothing new to Jeff.  He wrote a 320-page guidebook to the best photography locations in California from Mono County and Yosemite to San Diego: “Photographing California Vol. 2 – South“.  Locations, and great photos of them, are exactly what he focuses on.  Using the proceeds from the sale of this book to fund the creation of in-depth regional guides, he’s on a mission to help you discover “the best of the West”!

The popularity of photo sharing and social media sites in recent years had given him excellent opportunities to showcase his work.  Participating on Flickr since 2006, he is one of the most-followed photographers on this site popular with serious photographers, with over 45,000 contacts and an average of about 10,000 views per day.

Posting his images on the new Google+ social media site in 2011 as he worked on his guidebook earned him a Top 100 ranking on the site in the site’s first two years, amassing nearly 2 million contacts.  At least one of the common beliefs about social media post success id true: competent photos really do give social media posts a huge boost!  This helped Jeff succeed with his photography workshop business, since a post’s reception on Google+ has been determined by Internet marketing consultants to be the #1 factor in helping a site achieving favorable placement in Google searches.*

* It’s puzzling that many organizations invest in maintaining social media activity, but don’t pay more attention to the quality of the photography in their posts!  That’s like entering an auto race at Laguna Seca Racetrack in a Honda Accord.  Unless you drive a track-ready Porsche, your family car has no business running with race cars.  Similarly, investing in online marketing activity but using consumer-quality photography will cause your investment in marketing on the Internet to under-perform against the competition as well.  If you’re going to compete with the best in the world at anything, including getting your social media posts noticed with the lowest possible investment of time, put your best foot forward and don’t skimp on high quality, eye-catching images! 

Mono County and Boutique Editions weren’t the only organizations noticing Jeff’s work in 2015.  A travel company in the U.K. noticed his work and named him a “Top 100 Travel Photographer in the World 2015“.   Upon his book release in late 2015 he took a celebration lap of the Western U.S. and Canada, and one of his photos from Yellowstone National Park won an Outdoor Photographer MagazineiPhone and Instagram” contest.

To see Jeff’s work from 2015, both new images and reworked images from past years, see his blog: “Top 10 Favorite Travel and Landscape Images From 2015“.

Snowy Fall Aspen
Late Fall Colors on Conway Summit
Shaft of Water and Light
Sunset Rainbow at Topaz Lake
Rainbow over Standard Mill
Rainbow Over Bodie’s Standard Mill

Don’t settle for simply “filling the space” where a photograph is needed. Understand the value of better photography, and work with a professional photographer to get it done right!

www.JeffSullivanPhotography.com
#marketing #advertising #tourism #travel #photography

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Northern California Pet and Portrait Photography by Nicole Sullivan

My daughter Nicole Sullivan has been a photographer for many years. One of the jobs she has worked at for the past few years is serving as a staff photographer for UC Davis, covering events and student life. For her second job, she works at the Yolo County Animal Shelter, caring for rescued pets. Her photography skills have also been useful on the shelter’s Facebook page, helping the animals get adopted:

Nicole has now embarked on a third venture combining her years of experience with people and animal portraits, offering portrait photography services. You may find her portfolio and contact form on her new Web site, Nicole Sullivan Photography, https://nasullivan.wixsite.com/sullivanphotogra

What makes her qualified to photograph you and/or your pets? Read on!

Many photographers mention that they’re “award-winning photographers”, but few have achieved accomplishments like these before the age of 18. At age 15 she won Runner Up (second place) in the Astronomy Photographer of the Year 2011 contest held by the Royal Observatory, Greenwich, Young Astronomers category, with this image:
Starry night sky
If the Royal Observatory, Greenwich sounds vaguely familiar, it’s because it’s home to Greenwich Mean Time (GMT), and the Prime Meridian, the point from which all longitudes are measured.

The Royal Observatory sent a film crew to interview her for seven hours, to create this bio video of her:

Nicole: the blue hour from Royal Observatory Greenwich on Vimeo.

Not bad for age 15!

Then the following year, she took highest honors in the California State Fair with a framed print of this image of hers:
Universe through History

Nicole is skilled at incorporating interesting light into her photos:
Ephemeral Sunlight

She has even caught me doing my thing on the darkest of nights:
Photographer of the Night

So if you’re in the Davis – Sacramento – Roseville area and need a photographer, fill out her contact form and let her know!
Nicole Sullivan Photography contact form: https://nasullivan.wixsite.com/sullivanphotography/contact
Break From the Hike

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Sun Rays on Yosemite Valley

Landscape photography workshop in Yosemite National Park, California

Yosemite Valley sunrise, Monday, May 8, 2018

 We had amazing conditions for the photography workshop in Yosemite last week. This was the first morning’s sunrise, with sun rays shining down on morning fog.  It rained the day before, but he skies were forecast to clear up overnight, so I figured that it would cool down enough to have the water vapor condense as a ground fog.

Heads UpWhen we arrive the next morning, it was just thick enough to reach the tree tops, creating some nice photographic opportunities.

There had been several dozen people at this viewpoint minutes before the sun rays appeared, but once the sun cleared the mountains, nearly everyone decided to go get breakfast. Someone in our group asked about that, but I said “Let’s give it another five minutes.” Sure enough, when the sun closed the gap in the clouds and started shining down between them, light rays started moving around the Valley.

The dynamic range of the scene was too great for one exposure, so the sun ray image above was created from five bracketed exposures, adjusted in Lightroom 5.7 and combined in Photomatix 6 (beta 2) HDR software.

For comparison, I produced a quick field edit of an adjacent sequence using Photomatix 5.  I like the image produced with the newer software better, but the old one still became my most popular posts on Twitter!

It was also one of my most popular posts on Instagram, and posted to my Facebook Page it has received over 22,000 views so far.  I don’t spend much time on social media any more since most sites are moving to more of a “pay to play” model that price small businesses out, but it’s fun to see those rare occasions when an image breaks through the algorithms and actually gets seen.

Flickr:         www.flickr.com/photos/jeffreysullivan/
Instagram: @jeffsullivanphotography
Facebook: www.facebook.com/JeffSullivanPhotography,  FB Page
Google+:   plus.google.com/+JeffreySullivan/G+ Page
Twitter:      @jeffsullphoto
YouTube:   www.youtube.com/user/JeffSullivanPhoto

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Conditions Look Great for Yosemite May 7-12!

I've updated a blog post from May 2014 to summarize the amazing photography opportunities available during our workshop in Yosemite next week:
http://www.jeffsullivanphotography.com/blog/2014/05/14/yosemites-lunar-rainbow-moonbows-weak-this-year/

#yosemite #nationalpark #landscapephotography #photographyworkshops
#waterfallwednesday Curator: +Eric Leslie

 

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Fireworks Under Dark Skies: Mammoth Lakes

I’ve added several more fireworks photos to my Mammoth Lakes album on Flickr. The Mammoth Lakes fireworks display over Crowley Lake is one of the best ones in California for seeing and photographing fireworks in a truly dark setting!  Search this blog to find my articles on how to photograph fireworks.

If you’re thinking of seeing this year’s fireworks at Crowley Lake, you can stop by the Visit Mammoth and Mono County Tourism sites to get some ideas for other great things to do in the area while you’re up there: visit Mono Lake, the historic Wild West ghost town of Bodie, explore Devil’s Postpile National Monument… there’s so much to do, you might need a week or two!

Also see my Crowley Lakes Fireworks album on Google Photos:
Mammoth Lakes Fireworks at Crowley Lake, July 4, 2013
11 new photos · Album by Jeff Sullivan

+Visit Mammoth +Mono County Tourism

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Enter the Mountain Mania assignment on Outdoor Photographer Magazine today to have a shot at publication in the magazine.

Thank you OP for highlighting my photo for your contest!

https://www.outdoorphotographer.com/assignments/assignment-285-mountain-mania/ #landscapephotography #contest

Originally shared by +Jeff Sullivan

Backpacking July 2010

 

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Milky Way Season is On!

…If you don't mind getting up in the middle of the night! Fortunately the Milky Way rise time moves earlier in the night each month, until it gets downright reasonable and is in the sky after evening twilight for my night photography workshops from June through October.

#milkyway #nightphotography #landscapephotography #photographyworkshops

Www.jeffsullivanphotography.com

 

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Outdoor Photographer Magazine assignment: Smartphone + InstagramEnter the Outdoor Photographer Magazine assignment "Smartphone + Instagram":

Outdoor Photographer Magazine assignment: Smartphone + Instagram
Enter the Outdoor Photographer Magazine assignment "Smartphone + Instagram": http://www.outdoorphotographer.com/assignments/assignment-282-smartphone-instagram/

Tag entries #assignment282 and @OutdoorPhotoMag on Instagram.

Their sample photo is my winning entry form their September 2015 contest.
#iPhone5S #ShotOniPhone

Assignment #282: Smartphone + Instagram
While DSLRs rein supreme to many, you can’t deny that the cameras on our smart devices have come a long way in recent years. Not to mention that we tend to

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Death Valley Wildflowers 2017

Desert Gold 2017
I’ve photographed over two dozen wildflower species in Death Valley National Park so far this month.  April should bring even more acreage and species on line, to deliver a well above average year in the park for wildflowers.

TBDThe quantity and diversity of wildflowers may not be the most interesting aspect however.  Last year’s superbloom delivered a bumper crop of seeds, which multiplied the rodent population, and that has resulted in more sidewinder rattlesnakes than I’ve seen in the park before.  I followed a couple of the tracks, but was not able to catch up with any of the snakes.

If you visit the park this spring, watch where you step!

 See more of my wildflower photos from Death Valley in my Album 3/21/17.

Death Valley Wildflowers 2017

Star Trails Over Desert Sunflowers

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2017 Bodie Night Photography Workshops Release Sale!

Some of the following dates are being initially offered on longer workshop packages, with early registration sale prices help me cover fees and deposits:

Jun 17 – Bodie Morning Interiors and Sunset/Milky Way Night Photography
Jun 23 – Bodie Milky Way Night Photography
July 21 – Bodie Milky Way Night Photography
Sept 15 – Bodie Milky Way Night Photography
Oct 13 – Bodie Milky Way Night Photography

More details on the packages I'm offering these in, with registration links:
http://www.jeffsullivanphotography.com/blog/bodie-night-photography-workshops/

This photo is from one of our first night photography workshops in Bodie , about 25 of them ago, way back in 2012.

#BodieStatePark #nightphotography #workshops #california

 

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