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What if Google+ Offered A Revenue Model?

Google+ is doing pretty well so far, but part of the success of +YouTube is having a strong community of content creators, many of whom make a full time living creating content for YouTube.  What if people creating some of the better content for G+ had a business model here whereby they could contribute more, perhaps even full time?  

Why not let people on G+ opt in to see a few ads on the screen, perhaps in exchange for gaining access to premium features (higher circle limit, etc.) and seeing premium content?  Would you opt in for either more features or more/better content?

Reshared post from +Mark Traphagen

YouTube, Google+ & LinkedIn Drive the Most Engaged Referral Traffic

…according to this study released by +Shareaholic. While Facebook and Twitter each drive more traffic to sites, Shareaholic found that on the whole visitors from Youtube, Google+, and LinkedIn:

1. Spent more time on site
2. Visited more pages on sites
3. Had a lower bounce rate

…than traffic from other major social networks, including Twitter and Facebook.

HT +Vic Gundotra 

Embedded Link

Google+ and LinkedIn drive more engaged social referrals compared to Twitter, Facebook, and Pinterest
Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social …

Google+: Reshared 3 times
Google+: View post on Google+

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34 thoughts on “What if Google+ Offered A Revenue Model?”

  1. ขอบคุณครับ และ ผม กำลัง พิจาราณา กับ เป้าหมาย ที่ไม่แตกต่าง ของ การทำ แต่ ผมต้อง ทำกับ สัญญา ที่มี ให้ เรียบร้อย ก่อนครับ.เร็วนี้ กับ คำตอบ ครับ ทุกท่าน

  2. Personally, having a revenue model might be the straw that breaks the camel's back concerning this platform. This is social media….. to me that means that everyone should be social. They already do this to a point with the suggested user list. Any more would destroy the thing.

  3. +J. Rae Chip About your comment "This is social media….. to me that means that everyone should be social.", has Google ever called G+ "social media", or is that just a label others try to pigeon-hole it into?  Most times I've seen that sort of reasoning used, it came with an agenda someone was trying to sell along with the label.  What if Google were a content creation and discovery network?  There's no reason whatsoever why people can't be "social" around that; the two aren't mutually exclusive.

    You know that I totally agree with your comment about the SUL debacle.  I envision a more open process for sponsoring content, exactly as a remedy to the failed SUL-style model where a few people, mostly people with inside Google connections or some other tie to Google, get promotion and sponsors, and the rest of the community never gets an equivalent opportunity to flourish.

  4. Yes. Google has called Google+ a social media network. I have heard it called that by some of the upper-level Googlers whom I have met. It certainly is created to be that, too.

    I also heard straight from Zuniger that the views thing is supposed to be a remedy for the SUL. It's possibly a small step, but the views of people on the SUL are still much more inflated than those who are not on it. No matter what, there is no way to fix the mess they made. Giving people money to be narcissistic jerks really will not help anyone. Let's keep that on Youtube before we ruin something else.

  5. Consider for example how you and I interact +J. Rae Chip, we have the shared interest photography, we meet through photowalks and informal shoots and trips.  I could care less about being "social" on a "social network" for the sake of "socializing", even with people I already know, like you.  The socializing has to happen organically, around something else: content.

    Our shared interest in photography was the catalyst for connecting, and I have loads of techniques, location information, equipment reviews and other content to share and produce if there were any sort of viable revenue model here.  And people like my photos, love the technical advice, and it all gives us something to talk about, a closed loop, potentially a "virtuous loop" with positive momentum… if I could possibly justify investing the time.

    Lately tests concluded that even +1s don't translate into SEO benefits, so one promising aspect of G+ being created by Google does not seem to apply.

  6. I see your point +Jeff Sullivan but I don't think there is any way for them to really give people an equal chance on this platform. It was equal in its infancy, but that was a long time ago.

    If they do open it up for revenue, they would have to then have a better way of addressing copyright infringement (Youtube doesn't require the content's creator to complain) and adult content (Youtube has a check box, last I checked). Like I said, it's been a while since I was on YouTube, but I think they are better at managing content like that than Google+ is. I think that is because they bought it from someone else, and those rules were already in place.

    I don't usually engage with photographers about photography anymore. I'm getting frustrated about how arrogant people are. Most of the people I actively follow now are people who are social, funny, or artists of other types. I've also been grumpy lately because when I post something, people ask me about my process and settings and stuff. For some reason that REALLY bugs me lol.

  7. I think it would kill google as it has conspired to kill the others. Still i think you will do it and lose your strengths because of it. Google plus is getting worse alrrady. Soon you will be worthless. Ads will hasten your demisr.

  8. I've benefited so greatly from all the free content available here, not just information I can collect at random but people actively helping me, giving advice, answering questions.  Even when it comes to a $4 e-book, I always think, if/when I have time for that topic, I can quickly and easily find all the knowledge free.  Soon I'll be taking my own turn to freely offer up what I can on some topics I've thought a lot about for the last couple of years.  I would worry that pay walls and "premium" content could sharply diminish what is here for the community, and prevent rather than support many of the natural bonds that people form here.

  9. I should add that I completely agree that creating revenue potential would give people more of an incentive to put work into creating quality content.  But based on attribution theory, I think the community will end up richer if people are doing it for the love of it rather than as a transaction.

  10. Aren't there already people doing things for the love of it +Alex Lapidus?  But the truly knowledgeable ones must charge somehow to share the information they'e earned over years to decades of work. 

    Nikon will be charging people $1399 this year to lead photographers around the Eastern Sierra region where I live for 3 days.  I could offer both technique and location information for free if ads paid for my knowledge instead of direct payments.

    Apparently I've mixed two ideas into one post… there isn't necessarily any need to charge users for anything if it's all ad-supported, but the updates are coming so slow these days I'd happily pay for some collection of enhanced services.

  11. How can I implement anything +Samuel Klause?  I don't work for Google.  I am a photographer.  Recently Google asked for suggestions, and the ads you see on YouTube videos pay for people to create more videos.  It's just that simple.  It not only hasn't ruined YouTube, in fact it has made YouTube one of the most popular and successful sites on the Internet.  (That's what the graphic above shows.)

  12. The YouTube model is based on views +J. Rae Chip.  Sure, there may be some prioritization and favoritism in there somewhere, it's tempting for people with power and control to exercise that control (until the Peter Principle enables them to fully mess things up), but at the core of the algorithm is this: you create the content, and if it goes viral, you get some cut of the revenue generated.  

    New content is discovered all the time, creating new opportunities for new people.  That's the opposite of so many factors on G+, but that legacy doesn't have to be a lasting or permanent liability.  At no point have I suggested anything which favors picking any narcissistic jerks to promote, and in an algorithm-driven meritocracy, the community vets the leaders.  

    Bear in mind too that people can use YouTube any way they want.  I use the site all the time, I have one video at nearly 500,000 views, and I couldn't tell you who's popular, promoted, or whatever.  In other words, the availability of a revenue model for those who choose to use it is not mutually exclusive with the site having features for everyone else to use.  

    If you don't care to get paid a few bucks for a post, no problem, but why would you care what my approach might be, or assume that my getting paid might automatically "ruin" the site?  Is G+ really so perfect now that evolution would ruin it?  Is it so devoid of narcissistic jerks now that a new revenue model might suddenly attract a debilitating flood of them?

    My "would you pay for features" comment should have been posted separately.  I'm just sick of having circle management features taken away.  If Google+ needs some charity, I'll throw in a few bucks for them to hire engineering staff.

  13. +Jeff Sullivan my point is that the views of profiles on this site are already swayed by the favoritism that has already happened. There is no way for me to make a few bucks becuase I was never a part of that, unfortunately. This would jsut be a way for those who already have everything to just get more IMO. 

    I don't care how you run your business, but I do find it a bit out of character for you to promote a rich-get-richer scheme.

  14. +J. Rae Chip if the Views are supposed to be a "solution"/fix to the SUL distortion, I really have to laugh… 1) the stats can be turned on or off by the account, and we're already seeing accounts turn off whichever looks less favorable (if they had a lowish ratio despite high-ish "followers", they'll turn off their follower count, and go with e.g. a "6+ Million views".

    2) So there is no "get your Views count up" "shaming" effect for SUL accounts at all, and even if there were, that wouldn't fix the first thing about the gravely distorted Attention flows within this system. Those are what is leading to ever more account abandonment, and the felt "Ghost+ Town" effect, which is NOT about the Inbound, but about lack of engagement on the Outbound.

    3) The metric really doesn't have anything to do with desirable user behaviors at all, and if anything its is reinforcing the Ghost Town narrative (unwittingly?!). I explained why in detail here:

    plus.google.com/+JohnKellden/posts/ibrNbzEiVtH (long comment 4th from bottom currently)

  15. +Jeff Sullivan G+ will never be dropped, Google can't afford the loss of face. Which makes it doubly strange that more thought AND resources didn't go into the effort.

    Vic G. made it sound to a small group of users in a private meeting in Dallas the other day as if G+ had limited resources at their disposal, and THAT was the reason for the herky-jerky "course" all around. Which just doesn't make much sense to me.

    See my last few comments here:
    plus.google.com/u/0/+GideonRosenblatt/posts/Hb4xeApNu4L

  16. +Alex Schleber I agree. That came from Zuniger. I have mine turned off because I don't think it's anyone's flipping business how many views or followers I have, but that's just me. I'm not here to flaunt numbers.

    I will read what you wrote though, because I am interested.

    =P +Garry McCarthy I know English and stuff.

  17. Interesting points in the comments on both posts +Alex Schleber , thanks.  I did think that Vic's "sailing" metaphor was a graceful way of justifying what may look like changes in course, whether or not there is actually something analogous to wind or a powerless sailboat to navigate in it.  Surely Google could afford to slap an engine or two in any vessel.

  18. You know that I know the history and agree with you on the favoritism +J. Rae Chip , and you should also know that I've consistently advocated managing the site as a meritocracy, which is exactly the opposite of favoritism.

    I've seen both sides of the coin and I still receive clear feedback from photographers that G+ isn't yet on a healthy path (to put it politely), so I'll do what I can to help Google bridge the gap.

    I don't know if you know it but contact count has little to nothing to do with the operation of G+, and hasn't since mid-2012.  That's why many of the recommended users quickly and simultaneously posted that they didn't care about being on the list when they were taken off… they were clearly assured that they would still rule the site, list or no list.  Their posts were prioritized no matter what… no matter what their daily participation is, how many circles they were shared in, what their contact numbers did, no matter how they acted.  The controls simply went underground and no longer were associated with any visible list.  The corruption of reality and reason is obvious in so many aspects of the community that now years later I continue to meet people with essentially the same reaction that you have.  I believe that the false promotion of leaders here can be shut off like a switch, or slowly turned off like a faucet, at which point the community can thrive, especially if there's some incentive in place to reward genuine participation.

    I'm not sure what's unclear about anyone being able to have their work go viral (the polar opposite of "rich-get-richer"), but I'm probably not describing it well after a week of too much driving and not enough sleep.

  19. +Jeff Sullivan based on what I've heard from newer adds, I believe you. I'm not sure if it's outright corruption or that the majority of people who are new joins to this network are trolls, bots, spammers, and amateur-genitals-selfy-takers.

    I guess I'm just not sure how this plan would give everyone the opportunity to have their work go viral. Maybe it's because I avoid YouTube and have long-since given up on Google+ being useful for anything except socializing with my friends. It's probably beyond my understanding I guess.

    Peace.

  20. +J. Rae Chip no, you are right. Most everybody legit who was ever going to give G+ a shot (in the U.S. at least) have already done so, and the majority (60%? More?…) of those people left again, either immediately or throwing up their hands after a while.

    There are 1M+ followers abandoned accounts, which is crazy in itself… I should start a "gallery"…

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